来源：http://www.jnsll.com 发布时间：2021-07-28 13:07:30 浏览次数：
Use the opening one skillfully
It's in the link of self reporting. I believe every store is doing this, so how to give customers a differentiated feeling and strengthen their impression of us is particularly important. Therefore, we need to start from two aspects: first, strengthen customers' impression of our store. It is suggested to summarize and present the advantages in the store in one sentence, which can be quantified; Second, strengthen the customer's impression of the telephone answering personnel to facilitate subsequent invitations. It is recommended to use personalized names and highlight the specificity of the personnel. For example: Thank you for calling * * SAIC Volkswagen, ten years of quality service, your exclusive consultant * * *. What can I do for you?
Skillfully use opening two
In the process of demand analysis, our focus should be adjusted. In the past, in the process of demand analysis with customers, the main purpose was to recommend the most suitable car purchase scheme for customers in combination with customer needs. However, this situation is more applicable to the process of showroom reception. Because of the limitations of telephone communication time, it is difficult to fully understand customers in a short time. At the same time, the most common problems in the 400 calls we received should be price problems, especially the customers who call want to obtain the so-called "reserve price", so the hidden needs of customers hidden behind the price are what we want to explore. How to explore?
First, when the customer asks about price concessions, we should first confirm the model, configuration and color with the customer. If the model, configuration and color of the customer's pre order are not determined, the customer's purpose of asking for price is not so simple, so we need to guide the customer to buy the existing model resources of the store first. Secondly, how to determine the customer's model, configuration and color, We need to ask the customer if there is any competitive product comparison. If the customer is still considering competitive product comparison, it means that our products are not fully locked, so we need to guide the customer to the store for product experience. If the customer has no competitive product comparison, we need to understand the customer's car viewing experience. It is also important for the customer to experience the real car in the store, After all, it doesn't cost hundreds or thousands of dollars. We always have to experience it. Therefore, for customers who haven't seen the real car in the store, we should guide customers to the store for dynamic and static experience.